AI and Marketing Are Changing Things Up For The Better

David DumasAI

AI and marketing

Marketing and technology have always had a harmonious marriage in the world of business. Therefore, it’s no surprise that there’s massive space for AI to make a splash. In the latest uptick in innovation, we’re seeing marketers take advantage of some emerging tech to relieve the tediousness of long-time manual processes. AI and marketing go hand in hand like peas and carrots. In case you were wondering, we’re just getting started.

Artificial Intelligence (AI) and Machine Learning (ML) aren’t new terms for many tech enthusiasts, but perhaps they are for some marketers – at least in the past five years.

As marketing and technology continue to synergize in order to improve workflow processes and the customer experiences, the integration of AI and ML is proving to be successful.

By The Numbers

A survey by MemSQL found that 61% of marketers see AI as the most important piece of their data strategy. In addition, an article by CMS Wire states that:

Machine Learning as a Service (MLaaS) is predicted to grow to 7.6 billion dollars by 2023.

The article concludes that this promises to be revolutionary. As a result, it will transform how marketers do their job in three key areas.

Automated Content Tagging

Content marketing has been the driving force behind digital marketing strategies in the 2010s. The name isn’t just clever. It entails a focus on creating and distributing relevant content to your target audience, which is typically a manual process with a dedicated workforce.

AI and ML tools can easily sort and search content to help marketers expound its potential. All it takes is time. Once technologies learn and understand how the content is classified, it’s auto-tagged with higher accuracy. This helps marketers deliver the most relevant content to target audiences. Plus, AI and ML tools will continue to learn over time and therefore knowledge won’t be lost like it would be with employee turnover. The future is bright!

Improved Image Processing

As a result of the rise of digital content, businesses’ media libraries are growing at an exponential rate. AI and ML can help identify the perfect media for a piece of content by reading each image or video and categorizing it by people, gender, age, emotions, objects, or color.

This saves lot of time, especially when you need content variations for an AB test or to improve personalization. Imaging using this process at scale across of the campaigns running on various platforms. AI and ML brings efficiencies to this process, allowing marketers to allocate time to other tasks.

Chatbots for Marketers

For a while now, Chatbots have been successfully improving the customer experience thanks to Natural Language Processing (NLP). With a few simple voice commands, the tech returns accurate information. But what if this process was flipped on its head?

Instead of focusing solely on the customer experience, AI and ML and NLP open the door to streamline marketing processes with voice commands. If this feature is added to the CMS environment, marketers can move through the publishing workflow on any device with ease.

Marketers will Continue to Benefit from AI and ML

Streamlining and automating marketing processes with AI and ML will save businesses time and resources that can be refocused on other work. Expect to see these technologies fully integrated with marketing departments in the next few years. But take heed late adopters, 83% of early adopters have already achieved substantial to moderate economic benefits. Waiting can have a significant impact on your business.

What can AI do for your marketing content? The short answer: a lot. And those who sit on this growing trends run the risk of missing out.